The iPad is anti-climactic when it comes to apps

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The iPad is kind of anti-climatic when it comes to apps. When apps came out for the iPhone, it was brand new and exciting, and since all your friends had iPhones, it was neat to be hanging out together, checking out apps together. The excitement for iPad apps seems about as exciting as software for laptops or desktops. When your friends come over to your house, do you tell them, "Hey, check out this awesome application for my macbook?" No, you just purchase something cool, use it privately, and then that's it.

In other words, I felt like Tarot (my product) for the iPhone was more exciting than Tarot for the iPad. With the iPhone, it feels like "Hey, check it out, I got Tarot cards in my pocket!" On the iPad, the experience is like, "Hey, um, I got, um, Tarot software, on my tablet."

It feels like my iPad-usage is more boring, but more solid. I spend more time using the product, but on fewer apps. It's not like I'm trying random, fun, apps for cheap thrills.

The iPad is more like a book and productivity tool for me. It's not like a cool James Bond gadget that I whip out to do some quick tricks.

There's about seven iPads at the Mutual Mobile offices, and we're not going up to each other saying, "Hey, check out this awesome app!" anymore. We did that maybe in the first couple days. Now the questions are more like, "So, how do you like using the keyboard to do work on it?"

Did you notice how when they trotted out the app download statistics (1 Million Apps downloaded in less than a week), they didn't mention how many were Paid vs. Free? Probably most of those were Free apps.

I think the iPad will be a more quiet revolution, where gradually you will see laptops disappear from ordinary consumers.

If you want to learn how these ideas can help your business, visit my consulting site Nuclear Elements.









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About this Entry

This page contains a single entry by Phil Dhingra published on April 13, 2010 12:56 AM.

Should you build a iPad-native app for your newspaper or magazine? was the previous entry in this blog.

Sharing = Gifting. The killer app for microtransactions is social. is the next entry in this blog.

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