If I Had a Tablet: Nine imaginary use-case stories for Apple's upcoming game-changer

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If you're thinking The Tablet is just a big iPhone, or just Apple's take on the e-reader, or just a media player, or just anything, I say you're thinking too small -- the equivalent of thinking that the iPhone was going to be just a click wheel iPod that made phone calls. I think The Tablet is nothing short of Apple's reconception of personal computing.

When John Gruber wrote this in The Tablet, it got my wheels turning. I started imagining use-cases. Every couple days or so, some inconvenience would strike me and I'd think, "Wish I had a Tablet." Here they are:

1. The New Yorker is my favorite magazine that I read on a regular basis. The problem is that for some reason, here in Austin, the print magazine arrives on a Wednesday or Thursday, while as some of the content is released online the previous Sunday night, and bookstores get the magazine Monday morning. One option is to read the digital edition that Condé Nast publishes, but the reader is designed almost like you're reading Google Maps, zooming and panning and squinting. The only way to get any use out of it is to print the articles. The other alternative is to read it on the Kindle. The Kindle, however, also has a nasty unified format, and the Kindle edition does not have every article! If I had a Tablet, the magazine would arrive Sunday night in an easy-to-use reader that Apple is inevitably coming up with. Plus, since the Tablet is going to be a flagship device that's supposed to revolutionize the print industry, I expect that Condé Nast wouldn't just provide a fraction of their content, but instead provide the premiere and complete New Yorker experience.

2. I remembered that I had to make a lunchtime dash to the Post Office to pick up a stack of held mail. On the way out of my house, I recalled that waiting at the Post Office is usually a harrowing experience, and that I should bring something to read. On my table was a 400 page hardcover of Googled by Ken Auletta. I wasn't particularly interested in reading it that morning, plus it was kind of bulky. In the scramble, I picked it up anyway. At the Post Office, reading it required two hands, partly because of its weight, and partly because I needed to hold the pages down. Doing this while shuffling forward a couple feet every five minutes wasn't really much better than just waiting patiently. If I had a Tablet, firstly, I wouldn't have had to deliberate as to what reading material to bring. I'd just yank my Tablet, trust in knowing that I'd have everything I wanted to read with me. At the Post Office, I could probably read it with one hand. When I collected my held mail, I could've bundled the Tablet with it, without having to clinch the hardcover book under my arm while juggling my keys and envelopes. Plus, the bigger picture is that I wouldn't have had to waste any trees or as much money buying the eBook version of Googled.

3. Some form of reading material is with me at all times when I'm on the go. When I dash out the door, I usually yank the nearest magazine, and once I get in my car, I drop it on the passenger seat. If I pick up a passenger, then I have to slide the magazine into the side pocket, which if inserted unfolded, flops over. If I fold it up, then it creases the pages. So usually I slip it between my seat and the handbrake, where it inevitably gets stuck, lost, or torn apart. Hardcover books also pose similar problems. Most are too bulky to fit in the side pockets or by the handbrake, so usually I have to move my arms in an awkward way to deposit and retrieve the book from the floor of the backseat. If I had a Tablet, I could slide it securely into the side pocket and also by the handbrake. And this placement wouldn't have to change for each medium. Whether it's newspaper, magazine, hardcover, or softcover, I wouldn't have to stretch, fold, or fuss at all. Most likely, my passenger would pick up the Tablet herself and look up directions for me or read something that interests her.

4. I commute once every quarter from Austin to San Diego to visit family, and it's about a 3-hour flight. Normally, I carry on my laptop, partly for security reasons, but also in case I get bored and want to do some writing. However, the battery on my Macbook Pro, which is a year-and-a-half old, has depleted to the point where at full charge, it only shows one-and-a-half hours of time left. Also, that number is generally deceiving, partly because the last ten-to-fifteen minutes you don't have, as you and your Macbook start to panic about low battery life, and partly, because the number is generally a lie. With one hour of solid use, I have to ration my distractions. I usually read magazines until I get bored and nod off, leaving me with just the right amount of time to use my entire battery for the remainder of the flight. If I had a Tablet, the battery life would definitely better than my Macbook. I'd hope that it'd be much better than 3 hours. Also, it'd be much easier to handle on an airplane. While you wouldn't even need the tray table, if you had to use it, you wouldn't be worrying about the screen bumping a reclined seat. If you wanted to put away the Tablet, you could just slide it into the seat-pocket. No more messing with leaning and reaching below for your laptop bag, then unzipping the bag and stowing it away.

5. If you're going to use your laptop for any long period of time, you're going to want a table. Tapping away on your lap can eventually be an ergonomic pain. And so I was debating whether or not to bring my laptop to my friend's apartment to do some light co-working, like checking emails or looking up reports. But then I remembered that his apartment's really messy, and there's not really any solid table space. Plus, as minor as the task may be, the thought of unplugging my laptop, bringing my power charger, and lugging it in my bag, was kind of a hassle, and I thought to myself, "eh, I'll just play Xbox on his couch, maybe use my phone to do some emails." If I had a Tablet, I wouldn't have to make that compromise. I could just whisk it off my desk, run down the stairs, hop in my car, and be comfortably computing at his place, without having to fuss with cords, table space, or the discomfort of typing on a laptop while you're sinking into a sofa.

6. I saw a small ad in The New Yorker for a water-proof sleeve for the Kindle. This got me thinking: If I had a Tablet, and this water-proof sleeve came out for it (since every accessory manufacturer now has the Tablet in their sights), I could not only read in the shower, but I could blog there too. Warm showers stimulate my thinking, and I always get ideas for blog posts or little business opportunities, but by the time I get out, cooled off, and dressed up for work, the flame has died down, and there's a 50-50 chance I'll jot the idea down to maybe forget later. If I had a Tablet in the shower, I could already be doing light research on my ideas, or maybe even begin typing up a draft.

7. I was interviewing graphic designers, and most of them have digital portfolios. So, usually before the interview, I load their websites on my laptop. However, since Mutual Mobile is just a start-up, I usually don't have the most ideal interview space arranged. Sometimes I have a table, but it's a square one, and the candidate is sitting 90 degrees away from me. When I want to ask them questions about their portfolio, I have to rotate my laptop, which if the table is glass, makes this squeaky sound. I have to rotate it just the right amount so that we can both see it while pointing at it, and usually I have to move my chair around too. Sometimes I don't even have a table for the interview, and so I have to rotate the laptop 180 degrees and peer over while I point and ask questions about their work. If I had a Tablet, I could, with the lightest of gestures, rotate their portfolio so that I'm looking at it upside down and they're looking at it right-side up.

8. I was baking a pizza, and I hadn't used my oven in a while, so I wanted to make sure I wasn't going to burn anything and set off any alarms. I decided it was important to stay in the kitchen, but I also had a bunch of emails on my mind that I wanted to respond to. I could've brought my laptop into the kitchen, but its generally my policy to keep the laptop away from liquids and food. Plus, I'd have to make room for it, and then the whole thing starts to feel like a process. So instead I just pulled a newspaper into the kitchen that I wasn't really that interested in reading. If I had a Tablet, I wouldn't think twice about computing in the kitchen.

9. When I wake up, I stumble to my computer area, awaken either my desktop or laptop, lean in to either move the mouse or use the trackpad, and then crane my neck to face my upright monitor, just to check the weather. This routine happens three our four times a day for a lot of little tasks, like reading a short email standing up or changing mp3 playlists. Either way I'm bending my back, craning my neck, and stretching my arm in order to avoid having to roll out my ergonomic chair and situation myself in front of the screen just to take care of a task that would have taken five seconds standing up. If I had a Tablet, I'd just have to look down, tap tap tap, and be done with it.

It's a great testament to Apple's marketing machine that they can elicit such a grand sense of possibility for a device that hasn't even been officially announced yet.

I had a Compaq Portege Tablet PC in 2003. I've played with the Kindle. And I've paid attention to the announcements for Tablet computers at CES. And while there are a lot of devices that can take care of some of these use-cases, Apple's Tablet would probably take care of all of these, and would do so at a level of polish that would make you want to use it every day.

If you want to learn how these ideas can help your business, visit my consulting site Nuclear Elements.









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2 Comments

I keep wondering what Apple will build into the product software wise and the issue is not too important initially.

They just need to make a compelling hardware platform and that combined with the OS which allows amazing app integration.... the independent developers will find a way to take advantage of it.

http://www.islateforums.net

I agree with you on the point of the Kindle. It is a fantastic tool for those who want to just read text, but for those of us who enjoy varied reading materials, it is not an ideal solution. It does not accurately reproduce things like magazines, newspapers or websites. I realize now that this is probably the main reason it has never really sparked my desire to buy one, despite the fact that I think it is an excellent device.

I look forward to a device that can accurately and simply integrate many forms of physical media, while also offering productive capabilities. I love my iPhone, but it is impractical for prolonged computing tasks.

Laptops are great, but they don't feel truly mobile at times. One still has to carry around at least an AC Adapter and mouse (using a track pad reduces my computing enjoyment by more than half), as well as find a suitable surface like you mentioned. Also, they are next-to impossible to use while standing.

A trusty friend that could go with me anywhere without the need for peripherals or setup would be much welcomed.

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About this Entry

This page contains a single entry by Phil Dhingra published on January 18, 2010 5:49 PM.

To-do Lists: In what order should you do tasks? was the previous entry in this blog.

A little trick that I'd like the geniuses at Google or Facebook to figure out is the next entry in this blog.

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